Resume

Experience

DIRECTOR OF MARKETING & COMMUNICATIONS

College of Engineering, Wichita State University

Wichita, Kansas

Manages and executes various marketing and communications efforts, including creating print and digital collateral
Ensures visual standards and messaging align with goals and objectives
Organizes and promotes initiatives and events
Writes press releases about the college and relevant online content for WSU Today
Continually improves the college’s website (~100K users per year) organization and webpages, including refreshing existing webpages and creating new webpages
Manages social media accounts for the college, including planning, creating and publishing content (Facebook: 45K+ users annually; Instagram: 9K+ content interactions annually; LinkedIn: 93K+ impressions annually)
Plans and manages photoshoots and collaborates with the university for video shoots

CONTENT DIRECTOR

Cassandra Bryan Design

Wichita, Kansas

Provided website project management from project kickoff to completion, including managing client communication (25-30 major projects per year)
Developed sitemaps for new website organization and structure
Analyzed website analytics and developed Search Engine Optimization (SEO) strategies based on keyword research
Wrote new copy for websites, blogs, social media, digital ads, press releases and various print collateral
Proofread and approved the work of an associate copywriter
Conducted website quality assurance reviews independently and within teams
Planned photoshoots, planned/ wireframed videos and developed video scripts

ACCOUNT MANAGER

Lifeboat Creative

Wichita, Kansas

Executed the sales process from the introduction and proposal to onboarding
Was responsible for the day-to-day management of approximately 40 accounts, including website project and digital marketing accounts, and related client communications
Assigned to-dos to four to six team members daily and approved work
Collaborated with internal and external teams to develop creative ideas and strategies from conception to completion
Assisted in social media strategy, content creation and review

For a full list of experience, please view/download my resume.

WICHITA STATE UNIVERSITY

Bachelor of Arts in Communication, Print Journalism

Wichita, Kansas

Content Strategy & Editorial Leadership

Executive & Institutional Communications

Cross-functional
Collaboration & Project

Management

Copywriting & Long-form Storytelling

Website Management & SEO

Basecamp

Mailchimp

Wordpress & Modern Campus CMS